Hillary’s New “Fact Hub”

The last time I blogged about Hillary I implied that her campaign might not have fully grasped how to use new media to promote her messages.

Now it looks like her team might have added some much-needed ammo to their Internet strategy with a new quick-response Web site aimed at batting down negative news stories about her. The New York Times reports:

Steve Schmidt, a former political strategist for President Bush who helped oversee his 2004 campaign war room, said the new Clinton site was “the next evolution in rapid response.”

The campaign of Mitt Romney, the former Massachusetts governor running for the Republican presidential nomination, ventured into similar territory this year with a Web site that was started to affirm statements by Mr. Romney and rebut those of his rivals.

Phil Singer, a spokesman for Mrs. Clinton, said her campaign felt the need to have such a Web site because much of the news about her tends to “spread like wildfire” online.

“There’s just been a proliferation of news reporting on the Internet,” Mr. Singer said. “As such, you’ve got a much faster echo effect when something hits the political zeitgeist, and it’s becoming increasingly urgent to have a mechanism in place that allows you to respond.”

Indeed after Drudge posted a silly rumor that Hillary stiffed an Iowa waitress from a tip, the story flew all around the blogosphere and MSM outlets unchecked.

I browsed Fact Hub for a while and found that it operates very much like a blog, with a mix of “inside scoop” information, elaboration of policy positions, and subtle attacks against her opponents. Fact Hub’s design differs substantially from the look and feel of Hillary’s main campaign site. Clearly it’s designed specifically for campaign journalists and political junkies who keep close tabs on the subtleties of the presidential race.

Will Fact Hub turn out to be the 2007/8 equivalent of Bill Clinton’s 1991/2 “War Room”?


2 Responses to “Hillary’s New “Fact Hub””

  1. November 10, 2007 at 5:35 pm

    This is a great tool to combat the massive smear campaign against Hillary that has been going on lately. I am so sick and tired of these attack articles talking about plants in the audience, or this stupid tipping “scandal”. Is this how you treat the future president of the United States? The utter lack of disrespect is breathtaking. And not in a good way. At all. I’m going to start boycotting mainstream media if they keep this up. Then what are they going to do, huh? I’ll be laughing all the way to the bank.

  2. November 20, 2007 at 10:34 am

    As much as I’d like to see a woman president, I don’t trust Hillary as far as I can throw her.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: